Unfiltered
Fire up your filters! Nickelodeon’s Unfiltered is a new game show, where celebrities hide behind hilarious 3D animated characters and it’s up to our panel to ask questions, gather clues, and play games to correctly guess the mystery guest!
Brainstorming
With America at home due to the COVID-19 virus, Nick began exploring ideas to help kids cope with the new normal. A lot of our Summer slate paused in mid production, so Nick brainstormed a new show that allowed kids to feel less alone in their living rooms.
Originally brainstormed to be Game Face, Unfiltered is a game show that challenged contenders to guess which celebrity is hiding behind the phone filter. With bright and trippy inspiration I went to work pitching logos that best represented this new and cool show.
Stylized Icons & Emojis
Below are some of my logo options that made it to the final round.
Renaming the show
3D pixeled and offset colors for the win! After some revision rounds and a name change Unfiltered was ready to begin production!
Logo inspired Key Art
Below are some of the key arts that the Design Team made inspired by the logo. Playing with colorful holding shapes and 80’s retro vibes, the new show was ready to go.
