Side Hustle

Side Hustle follows best friends, smart and sarcastic Lex and confident and tough Presley, as they devise a plan to make money when fireworks accidentally destroy a boat belonging to the dad of their quirky friend and neighbor, Munchy.

Brainstorming

Brainstorming ideas for Side Hustle was a lot of fun. We wanted to capture the idea of chaos and and wackiness. With the main characters doing some really odd jobs, our team pitched some ideas below.

Concept 1

A stylized environment with the cast reacting to the flying chaos around them. Elements will allude to odd jobs and tasks the girls take on.

Concept 2

Simple, straight portrait of best friends Lex and Presley. Option to add bright graphic background.

Concept 3

Lex and Presley pose on stairs with all their supplies scattered out for the jobs they’re about to take on. Option to add additional characters.

Concept 4

Overhead shot of table with phones and other items from the show. The phone’s lock screens have photos of characters interacting with each other. *maybe this works better for a video